Creating a single, compelling voice to position UK Life Science as a partner of choice for trade and investment.
Launched in November 2007, the UK Life Science marketing strategy aims to produce an integrated marketing programme that is differentiating, inspiring, maximises the impact of our resources and enables our Life Science sector to achieve its potential for international commercial success over five years.
Its key objective is to develop overseas trade and inward investment opportunities by promoting the UK Life Science industry in key markets; thereby helping to generate additional jobs, investment and revenue into the UK.
Broadly, it aims to achieve three key benefits for the UK Life Science industry:
- Increased trade with international customers for UK Life Science companies
- Increased investment into the UK from international Life Science businesses
- Continue to improve the reputation of the UK Life Science industry
The strategy aims to work across the diverse nature of the Life Science industry, including biotechnology, pharmaceuticals, healthcare and medical technology sectors, and be relevant to companies both large and small - helping businesses to augment their own marketing efforts by exploiting the UK's position as a desirable place to do business with and invest in.
What will success look like in five years time
Launch publication