Marketing messages

The messages are not provided as a rule book, but rather as a broad menu for you to pick and choose from depending on your particular communication and audience awareness.

Interact with the message hierarchy diagram below to link to the messages

The UK Life Science sector messages will be continually re-evaluated and bolstered by with further facts and case studies as the UK offer develops and the needs of international customers evolve. They will also be tailored to particular countries in the near future.

We welcome feedback and additional supporting evidence. Use the Contact us page to get in touch.

UK business messaging
The UK Life Science Marketing Strategy bases its objectives on the core elements of the UK business message - ‘Springboard for Global Growth'.

UK Life Science proposition
The basis for all messaging and applying to the UK Life Science industry as a whole - as an overarching message it aims to unite all of the compelling strengths of the UK's Life Science industry.

The basis for all messaging and applying to the UK Life Science industry as a whole - as an overarching message it aims to unite all of the compelling strengths of the UK's Life Science industry.  Further narratives, for both trade and investment, have been developed to bring the messages to life and illustrate how they can be tweaked for different audiences.

UK Life Science messages
Focus on the UK's strengths in four key areas:

Science and innovation
Talent and skills
The NHS
Business environment