The starting point for the UK Life Science Marketing Strategy Industries was the UK Trade & Investment strategy Prosperity in a Changing World, launched in July 2006. It recognised that the UK must think globally to guarantee future economic prosperity.
In order to generate greater success for UK companies in an increasingly competitive global market, a coherent marketing of the UK's core business, economic and cultural strength's in a compelling and unified way was developed.
The ‘Your Springboard for Global Growth' compelling message offers a unique combination of success, confidence, ambition, know-how and innovation.
It is underpinned by three unique selling points that truly represent the fundamentals of the UK economy's strength.
- The UK provides the best environment for companies to grow in.
- The UK is a recognised global leader in the fields of creativity and innovation.
- UK business provides a unique gateway of international connections.
The UK Life Science Marketing Strategy bases its objectives on the core elements of Your Springboard for Global Growth message, in conjunction with the identified strengths of the UK Life Science sector to create a single and powerful message, unique to UK Life Science.
For more on Springboard for Global Growth visit http://www.promotingukbusiness.org.uk/. Here, you can also download the visual marques that represent this message, along with guidelines for their use. The two visual marques are:
